PLANNING: AUDIENCE PROFILE

I made an audience profile, so I could visualize what my audience would like and what would interest them, such as their age, gender, leisure activities, films and tv shows. The title of our upcoming film is The Follow*

Age group: 15-29+, teens and young adults

Gender: Both males and females equally

TV Shows: They are likely to watch TV shows in the thriller and slasher genre, such as Scream (2015), and others which are suspenseful, like Scandal, Pretty Little Liars and Bates Motel

Films: They are likely to see at the cinema: Gone Girl, The Roommate, Paranormal Activity, In Fear and Limitless

They are likely to watch at home: Psycho, Scream, Scream 2, Scream 3, Scream 4, Black Swan, Silence of the Lambs, Single White Female, A Clockwork Orange, Cape Fear, Strangers on a Train

Leisure Time: In their leisure time, they will visit YouTube, stream films via iTunes, drink Starbucks coffee and other similar beverages; eat at upper-middle class restaurants, like Nandos, GBK and Café Rouge.

Clothes: Hollister, Abercrombie and Fitch, NEXT

Media: A recent model of the iPhone (5S/6/6S) for internet on the go and outside of their homes; An expensive laptop to watch films and TV shows, as well to go on websites like Amazon to buy products online for their own enjoyment.

Social Media: As well, they would go on social media, like Facebook, Twitter and Instagram and use those to post pictures, comments and posts about their everyday lives and to keep up with their friends.

* tentative title