Tuesday, 6 October 2015

RESEARCH: ART OF THE TITLE: UP IN THE AIR


The Up in the Air opening uses classical 70’s pop music to introduce it’s collage of high angle pictures which were most likely taken by a plane.

The genre seems fun due to the lively music. As well, the actors names are shown on the screen in all caps and in white, so it makes it easier to read the names. In addition, the first part of the credit (e.g. Casting by Mindy Marin), the words ‘casting by’ are in a light yellow are look hand written, whereas the actual name of the person, is in all caps and white. 

The mise-en-scene of the opening is colourful, due to the variety of pictures. However, the pictures feel quite old and like they are from the 1970s, which is where the music is originally from. The main title, ‘Up in the Air’ is situated in the clouds which is what the title is referring to.


The production companies are ‘Paramount Pictures’, ‘Cold Spring Pictures’, ‘DW Studios’, ‘A Monetico Picture Company’, ‘Rickshaw Productions’ and ‘Right of Way Films’. The director is the last mentioned of the production companies and is presented as ‘A Jason Reitman film’.

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